The international marketing competition “PRObrand” has no analogues in the tourism market!

The Union “Eurasian Commonwealth of Travel Industry Specialists – ESOT” continues to accept applications for the V international marketing competition in the field of tourism “PRObrand” -2023.

Probrand international marketing competition does not have analogues in the tourist market!

Probrand international marketing competition has no analogues in the tourism market!

The competition, which is held among participants in the tourism industry of the Eurasian space, this year celebrates its fifth anniversary. It has no analogues in the tourism market and combines three themes at once – tourism, branding and marketing of territories. His goal – promotion of local national tourism brands, exchange of experience in their creation, organization of interaction of all interested parties in the development of international tourism in the territory of the Eurasian space.

National tourism companies are invited to participate in the competition offices, regional administrations and tourist information centers, tour operators and travel agencies, accommodation facilities: hotels, sanatoriums, guest houses, hostels; advertising agencies, museums and estate museums, restaurants and food outlets, journalists, bloggers, photographers.

If you and your company use non-standard marketing tools, conduct effective and effective PR campaigns in the tourism market, apply innovative ways of interacting with the tourism business community with the media and find interesting advertising solutions,


1. "Personal contribution to the promotion of the brand of the territory or tourist site. Personal brand ". Nominate organizations and teams. You must provide at least two letters of recommendation.
2. "Territory Branding" (state, region or region, district, locality).
3. "Branding of a tourist organization and tourist facility" (travel company, TIC, national tourist office; museums, reserves, estates, parks, exhibition centers, amusement parks).
4. "Branding of accommodation and food facilities».
5. "Branded printing" (booklet, leaflet, brochure, map, guide).
6. "Branded souvenirs".
7."Video branding" (video, promo).
8. "Contribution to the promotion of tourism brands in the Internet sphere" (website, page in social networks).
9. "Contribution to the promotion of tourism brands in the media sphere" (for media, journalists, bloggers, photographers).

You can download the application and read the Regulations on the website 
Applications will be accepted until April 30, 2023 .

All relevant information is promptly posted on the ESOT website < /strong>and on the pages of the Union in social networks.


1. One project can only be submitted to one nomination.
2. One participant can submit different projects in different nominations.
3. A separate application is filled in and executed for each project. Completed applications and additional materials are accepted by e-mail
4. Souvenirs, printing, videos and media projects submitted to the competition must be created no earlier than January 1, 2020.

The competition is supported by the Association “Folk Art Crafts of Russia”, “Association of Museums of Cosmonautics” (AMKOS), “House of the Peoples of Russia”, Institute of Hotel Business and Tourism of the Peoples' Friendship University of Russia,

Competition partners: Avtodor Development, publishing Bombora """""City on Canvas" souvenir production company, Rosa Khutor resort.

General media partner – «Rossiyskaya Gazeta».

General Internet Partner – PRAVDA.RU.
Official media partner of – "Arguments and Facts"

Information partners: Novye Vedomosti newspaper, 100 Roads travel portal, TRIP2RUS.RU travel portal, Ajax-press publishing house , “Polyglot” guidebooks, “Intourmarket” tourist exhibition, “TravelExpert” project.

Contacts of the Organizing Committee: 
+7 (916) 678-44-72 (Svetlana Chichkina), +7 (903) 278-09-30 (Elena Sergeeva)
PRObrand video channel

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