Thailand's tourism officials are looking to “steer in the right direction” the country's tourism recovery and target high-yielding tourists in particular. According to officials, the average tourist spending should start at a minimum of 66,000 Thai baht. Calculated income from the expenses of tourists in the days of “sandboxes”. Recall that the official exchange rate of the baht is now about 34 baht for 1 dollar.
However, Thailand's tourism officials have set a target of 50% hotel occupancy this year to revitalize the tourism sector. Note that according to Yuthasak Supasorn, head of the Tourism Authority of Thailand (TAT), hotel occupancy has fallen to 14% in 2021 – and now it needs to rise to 50% “to create more jobs and stimulate economic recovery.”
Nevertheless, the country does not intend to fill hotels at cheap prices. “It's time to move forward and get the recovery back on track with some changes in line with the sustainability of Thai tourism. We are targeting high spenders, the average spend should be around 62,580 baht, which was reported during Phuket's sandbox reopening program. This is achievable: in the first quarter of 2022, the average tourist spending was 77,000 baht,” the head of the TAT assured.
He also added a load factor on flights should be more than 70% of available seats, but currently it is only about 50% compared to the figure recorded in 2019. Yutasak says the increase in cabin occupancy will encourage airlines to carry more passengers to Thailand.
Meanwhile, hoteliers are reporting problems attracting enough skilled workers for the high season. They also call for abandoning the Thailand Pass registration system, indicating that airlines can check passengers' compliance with vaccination requirements and the availability of necessary medical insurance.
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